As a key step in the company's globalization strategy, Hebei Haoshuo Chemical Co., Ltd. will participate in Coatings for Africa (CFA 2026), held at the Sandton Conference Centre in Johannesburg, South Africa, from June 24th to 26th, 2026. We will showcase our core products and solutions to African and global customers at booth G98, officially launching our in-depth expansion into the African market.

The African Coatings Market: A Hit Emerging Blue Ocean

Africa is one of the fastest-growing economic regions globally, and the coatings market is experiencing unprecedented development opportunities. Industry data shows that the South African paint and coatings market is projected to reach US$747 million in 2025, and will continue to grow at a CAGR of over 3% until 2029. With accelerated infrastructure construction, urbanization, and the booming automotive industry in the region, the demand for high-quality coating raw materials is increasingly strong. As a member of the BRICS countries and one of the most economically developed countries in Africa, South Africa, with its sound market system and strategic geographical location, has become an important bridgehead radiating across the entire African continent.

Deepening its presence in Africa: Haoshuo Chemical's strategic considerations

Haoshuo Chemical has always adhered to the development philosophy of "Quality First, Serving the World." The company's products have been successfully exported to more than 20 countries and regions worldwide, accumulating rich experience in international service. Participating in the South African Coatings Exhibition is a key step for the company in the African continent, following its expansion into Southeast Asia, the Middle East, and South America.

The South African Coatings Exhibition is currently the only professional coatings exhibition in South Africa. The exhibition receives strong support from the South African Oils and Pigments Chemists Association (OCCA) and the South African Paint Manufacturers Association (SAPMA). In 2024, the exhibition attracted nearly 2,500 professional visitors from 37 countries and regions, with nearly 150 exhibitors. In 2026, it is expected that more than 150 exhibiting brands from over 15 countries will participate, making the exhibitor lineup even stronger. The concurrently held ChemTalks technical seminar will focus on the latest research, sustainable development, and cutting-edge technological innovations in the coatings industry.

Meet in Johannesburg, Explore New Opportunities in Africa

We cordially invite paint manufacturers, building materials companies, distributors, and industry experts from Africa and around the world to visit our booth G98 to gain a deeper understanding of Haoshuo Chemical's hydroxypropyl methylcellulose (HPMC) and redispersible polymer powder (RDP) product lines, explore potential collaborations, and jointly seize the growth opportunities in the African paint market.

Exhibition Information

Exhibition Name: Coatings for Africa (CFA 2026)

Exhibition Dates: June 24-26, 2026

Exhibition Venue: Sandton Convention Centre, Johannesburg, South Africa

Haoshuo Chemical Booth Number: G98

Meet in South Africa, Win the Future!