HO CHI MINH CITY, Vietnam – June 10–12, 2026 – Hebei Haoshuo Chemical Co., Ltd., a leading Chinese manufacturer of cellulose ethers and polymer additives, is pleased to announce its participation in the 11th Coatings Expo Vietnam 2026, to be held at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City. The company will showcase its core product portfolio at Booth CH221B, and cordially invites industry professionals, partners, and customers to visit for in-depth exchanges and cooperation discussions.

About the Exhibition

Coatings Expo Vietnam is widely recognized as the most notable annual trade event for the coatings and printing ink industry in Vietnam. The 2026 edition is expected to bring together over 400 exhibitors from 18 countries and regions, attracting more than 8,000 trade visitors and facilitating over 2,000 B2B meetings. The exhibition provides a professional platform for manufacturers, suppliers, and experts to exchange experiences, explore emerging trends, and forge strategic partnerships. Held with the support of the Vietnam Ministry of Industry and Trade and the Vietnam Paint and Ink Association, the event focuses on architectural coatings, industrial coatings, raw materials, and environmentally friendly technologies.

A Strategic Step into the Vietnamese Market

Vietnam‘s paints and coatings market is projected to grow at a compound annual growth rate (CAGR) of 4.71% from 2024 to 2030, driven by rapid urbanization, infrastructure expansion, and rising demand in the automotive and construction sectors. With many high-end industrial paints, waterborne coatings, and functional additives reliant on imports, foreign suppliers with advanced formulations and localized service capabilities hold distinct advantages in this growing market.

Hebei Haoshuo Chemical has been deeply engaged in the cellulose ether sector for more than 20 years, with independent R&D and production capabilities. The company has established a strong international presence through successful participation in major industry events, including the 2025 West Africa Coatings Show, the 137th Canton Fair, the 2025 Egyptian Coatings Show, and the 2026 Central Asia Coatings Exhibition, gaining widespread recognition for its product quality and technical expertise. Participating in Coatings Expo Vietnam 2026 represents another key step in the company‘s global expansion and deepening engagement with the dynamic Southeast Asian market.

Company Overview

Founded in 2016 and located in the Xinji Clean Chemical Industrial Park, Hebei Province, Hebei Haoshuo Chemical Co., Ltd. is a high-tech enterprise specializing in the research, development, production, and sales of cellulose ether products and polymer additives. The company is equipped with 18 fully automated production lines sourced from Germany, achieving a 100% product qualification rate and a daily output of up to 150 metric tons. All products are manufactured in compliance with ISO 9001 quality management standards, ensuring consistent quality and reliable supply.

Featured Product Portfolio

At Coatings Expo Vietnam 2026, Hebei Haoshuo Chemical will present its full range of high-performance products tailored to the coatings, construction, and building materials industries:

1. Hydroxypropyl Methylcellulose (HPMC)
HPMC is the company‘s flagship product, manufactured from highly purified cotton cellulose through a specialized etherification process under alkaline conditions. As a non-ionic cellulose ether, its aqueous solution features high transparency, stable performance, and thermal gel properties. In water-based paints and coatings, HPMC serves as a film former, thickener, emulsifier, and stabilizer, improving wear resistance, leveling, adhesion, and brushability while offering excellent compatibility with organic solvents. In dry-mix mortars, tile adhesives, putty powders, and exterior thermal insulation systems, HPMC significantly enhances water retention, thickening, and workability, effectively preventing cracking, hollowing, and delamination. The product is available in various grades tailored for the construction, coatings, and daily chemical sectors.

2. Redispersible Polymer Powder (RDP)
RDP is a multi-functional composite additive that plays a decisive role in enhancing the overall performance of dry-mix mortars. Using polyvinyl alcohol as a protective colloid, RDP disperses readily in water to form a stable emulsion, imparting excellent sag resistance, water retention, bond strength, and crack resistance. Widely applied in tile adhesives, exterior thermal insulation finishing mortars, waterproofing mortars, putties, gypsum, and powder coatings, RDP effectively controls shrinkage, improves material uniformity, and provides outstanding film-forming properties, flexibility, and weatherability while enhancing workability and durability.

3. Polyvinyl Alcohol 2488 (PVA 2488)
PVA 2488 powder is a water-soluble, environmentally friendly polymer with excellent film-forming, emulsifying, and adhesive properties. Particularly suited for use in dry-mix mortar systems, PVA 2488 works synergistically with HPMC to improve system flexibility, water retention, and bond strength, reduce friction between dry-mix components, and enhance overall workability and product quality. The film formed by PVA 2488 offers outstanding adhesion, solvent resistance, abrasion resistance, tensile strength, and oxygen barrier properties, effectively addressing issues such as powdering, cracking, and low strength in dry-mix systems. The product is widely used in interior and exterior wall putties, interface agents, tile adhesives, and gypsum-based bonding agents.

4. Hydroxyethyl Methylcellulose (MHEC)
MHEC is a high-performance cellulose ether that delivers superior thickening and water-retention properties. It provides excellent rheology control, enhances sag resistance, and offers effective open time adjustment for high-end coating and mortar formulations, enabling the creation of high-value-added, environmentally friendly building materials. MHEC dissolves more readily in water compared to conventional cellulose ethers, exhibits better compatibility with salts, and has a higher gelation temperature, offering greater flexibility for construction applications under varying environmental conditions. As an important additive in waterborne coating systems, MHEC helps coating manufacturers achieve superior application performance and finished product quality.

Commitment to Quality and Sustainability

Hebei Haoshuo Chemical is committed to technological innovation and continuous investment in R&D, dedicated to providing customers with high-quality, environmentally friendly, and efficient building material additive products. The company‘s integrated capabilities span the entire value chain from R&D and production to sales and service. With mature export experience covering more than 50 countries and regions, the company is well-positioned to serve as a reliable supply partner for the Vietnamese and broader Southeast Asian markets.

Visit Us at Booth CH221B

We warmly invite all exhibition attendees to visit Hebei Haoshuo Chemical at Booth CH221B from June 10 to 12, 2026, at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City. Our professional team will be on hand to provide detailed product introductions, technical consultations, and customized solutions tailored to the specific needs of the Vietnamese market. Visitors will have the opportunity to receive complimentary product samples and technical data sheets, and to explore potential collaboration opportunities with our team.

Exhibition Details:

Exhibition Name: Coatings Expo Vietnam 2026 – The 11th International Exhibition on Coatings, Color, Spechem and Printing Ink Industry in Vietnam

Date: June 10–12, 2026

Venue: Saigon Exhibition and Convention Center (SECC), 799 Nguyen Van Linh, District 7, Ho Chi Minh City, Vietnam

Booth Number: CH221B

For advance appointment requests or inquiries regarding our products, please contact our sales team via the company website or reach out directly during the exhibition. We look forward to meeting you in Ho Chi Minh City and exploring new business opportunities together in Vietnam and beyond!

Hebei Haoshuo Chemical Co., Ltd.

Website: www.hpmcmanufacturer.net (company news and product information)