On June 24, 2026, the highly anticipated Coatings for Africa (CFA 2026) officially opened at the Sandton Convention Centre in Johannesburg, South Africa. Hebei Haoshuo Chemical Co., Ltd. made its debut on the African continent, showcasing its four core product series—hydroxypropyl methylcellulose (HPMC), redispersible polymer powder (RDP), methyl hydroxyethyl cellulose (MHEC), and hydroxyethyl cellulose (HEC)—to global customers at booth G98. The exhibition received a warm response and high recognition from the African market on its first day.

First Appearance in Africa, Receives Enthusiastic Customer Response

As Haoshuo Chemical's first foray into the African market, this participation carried significant importance. On the first day of the exhibition, booth G98 welcomed a steady stream of visitors. Paint manufacturers, building material companies, distributors, and industry experts from South Africa and neighboring African countries stopped by, showing great interest in Haoshuo Chemical's product performance, production scale, and customization capabilities. The atmosphere for on-site discussions was lively, with several clients expressing their intention to cooperate on the spot.

Four Product Series, Precisely Matching the Needs of the African Market

The diverse climate of the African continent, ranging from arid and hot to humid and rainy, places higher demands on the performance of architectural coatings and dry-mixed mortar products. Haoshuo Chemical offers precisely matched solutions for the African market based on its four product series:

Hydroxypropyl Methylcellulose (HPMC): As a core functional additive in coatings and building material systems, it possesses excellent thickening, water retention, and film-forming properties, suitable for various product systems such as interior and exterior wall putties and textured coatings.

Redispersible Latex Powder (RDP): Significantly improves the bonding strength and flexibility of products such as tile adhesives and thermal insulation mortars, providing reliable support for Africa's rapidly developing construction industry.

Methyl hydroxyethyl cellulose (MHEC): Possesses excellent thickening efficiency and good compatibility with various inorganic salts and resins, making it widely used in putty powder, tile adhesives, self-leveling mortars, and other products.

Hydroxyethyl cellulose (HEC): Has excellent water retention capabilities, significantly improving workability and adhesion in textured paints and stone-like paints, and effectively resisting microbial attack.

Strong Production Capacity Wins Customer Trust

At the exhibition, Haoshuo Chemical's large-scale production capacity of 200 tons per day, its professional team of 500 people, and its international experience exporting products to more than 20 countries and regions were key factors in the trust of many customers. Several customers stated that Haoshuo Chemical's stable supply capacity and superior product quality are precisely the qualities most needed in a partner in the African market.

The excitement continues; we look forward to meeting you.

The success of the first day is just the beginning. Over the next two days, we will continue to welcome new and old friends to our booth G98 to discuss product applications and technological cooperation, and jointly seize the growth opportunities in the African coatings market.

Exhibition Information

Exhibition Name: Coatings for Africa (CFA 2026)

Exhibition Dates: June 24-26, 2026

Exhibition Venue: Sandton Convention Centre, Johannesburg, South Africa

Haoshuo Chemical Booth Number: G98

Booth G98, we look forward to creating a new chapter in Africa with you!